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This Week's Observation
Most managers send one message. They get no reply. They wait. Eventually they conclude the person is not interested.
The data says otherwise.
Of 12 managers who landed their first Encore Income client, the average winning message was position 2.1. The first message got the reply in 3 of 12. The follow-up got the reply in 9 of 12.
The first message sets up the conversation. The follow-up starts it.
The Deep Dive - The Follow-Up
The template first, because it is the anchor.
Send twelve to fourteen days after the first message. One sentence. No apology. No re-pitch.
"Wanted to follow up on my earlier note. Still happy to have that conversation when the timing works."
Or shorter: "Still happy to talk if timing works." Seven words. That is the entire follow-up.
Why it works: The first message arrived at the wrong moment. The person was in a meeting, on deadline, managing something that could not wait. They read it. They meant to reply. Something else happened first.
The follow-up arrives when the moment is different. That is why it gets answered.
What the follow-up should not say:
"Just checking in" -- centers the sender, not the offer. "I haven't heard back from you" -- creates pressure. "I know you are busy but" -- implies you are a burden. "I wanted to remind you" -- condescending.